The new project space ROZENSTRAAT – a rose is a rose is a rose emerged from a necessity to protest against the downfall of independent project spaces in Amsterdam. After the closure of Stedelijk Museum Bureau Amsterdam (SMBA) a few Amsterdam art professionals took over the space to maintain it as an exhibition platform for experimental contemporary art. To ensure the artistic infrastructure in these times of continuing budget cuts and political uncertainty it’s important to join forces and create new initiatives and nourish new ideas.


ROZENSTRAAT – a rose is a rose is a rose emphasizes on experimental art with a focus on social-political issues. We aspire to represent (and critically reflect on) a diverse range of artistic interests and cultures. The exhibited artists are chosen for their thematic research and pioneering role within the arts. And often it will prove to be the first encounter with their work in Amsterdam or the Netherlands. At the same time we thrive to make our shows accessible for a broader audience, from the local community to the art professional, every one should benefit.


During the exhibitions we foster artistic exchange by inviting specific artists – local, national, international – to create multiple interventions.
Next to the exhibitions ROZENSTRAAT – a rose is a rose is a rose organises an extensive events-programme, consisting of lectures, screenings, book launches, performances and workshops, often curated with the exhibited artists and our in house book shop San Serriffe. For these events we collaborate with a diverse range of art institutions and local initiatives to work in partnership with artists on specific projects and commissions in order to anchor the ideas of ROZENSTRAAT – a rose is a rose is a rose in the city.