a rose is a rose is a rose


  • 19.03–07.04
    CLOSED | Rozenstraat will be closed until further notice.
    ROZENSTRAAT – A rose is a rose is a rose
  • 18.03–07.04
    Now online! Styrmir Örn Guðmundsson: Performance The Red Eyed Artist Assistant
    ROZENSTRAAT – A rose is a rose is a rose
  • 28.02–04.04

    On view from 28 February until 4 April 2020
    Visiting hours: Wednesday-Saturday 13:00 – 18:00


    ROZENSTRAAT is pleased to present Never Again, a new project by Elisa Caldana conceived as part of the cycle Topography of Terror initiated in 2017 in dialogue with the artist Diego Tonus. Focusing on ways of constructing information in contemporary journalism, the cycle Topography of Terror articulates a reflection on the role and the value of images as tools to perpetrate terror and manipulate our perception of reality. Never Again is a new silent film and a continuation of the first film of the cycle, Topography of Terror (19.12.2016). On this occasion, the two films will be shown together in a two-channel installation specifically conceived for a dedicated space at ROZENSTRAAT.


    Both films are set in the never-realised building for “Topographie des Terrors” Foundation in Berlin, originally conceived by Swiss architect Peter Zumthor as a Documentation Centre, located on the site of buildings that during the Nazi regime were the headquarters of the Gestapo and the SS. A key aspect of the films installation is the virtual empty space of the non-existing building, which is filled with the voiceover of the main character – performed by actor and activist Khalid Abdalla – recounting a moment in the life of a journalist affected by secondary traumatic stress disorder caused by overexposure to violent imagery in the newsroom.


    Adding a new element into the virtual scenery, the silent film Never Again investigates with camera movements the first iconic building, deprived of its colours and material references, as if to deconstruct the essence of a voiceless character. It further contemplates the empty spaces through the impossible juxtaposition of a second architectural ghost, which originally occupied the same ground but in a different historical period.


    The project Never Again has been made possible thanks to the support of the Italian Council (7th Edition, 2019), program to promote Italian contemporary art in the world by the Directorate-General for Contemporary Creativity of the Italian Ministry of Cultural Heritage and Activities and Tourism. Never Again will be shown at the Zilkha Auditorium at Whitechapel Gallery, London (2020). A new publication will be realized with Mousse Publishing and the artwork will enter the permanent collection of the MAXXI – Museo nazionale delle arti del XXI secolo (Rome). The book – supported by the Hessische Kulturstiftung among others – will be available at the in-house bookstore San Serriffe and will be presented at a book launch soon after the exhibition period at ROZENSTRAAT.



    Elisa Caldana (1986, Italy) is an artist working primarily with sculpture, performance, film, and writing. Architecture, public spaces, monuments, and collective identity are recurrent themes within her work. Her work has been exhibited at the Tokas Hongo, Tokyo (2019); MAMbo Museum, Bologna (2018); ar/ge kunst, Bozen’s Kunstverein (2017); Sandretto Re Rebaudengo Foundation, Turin (2016); MMK, Frankfurt (2013). In 2020, she is a new participant at the Van Eyck, Maastricht.




    With the collaboration of
    ar/ge kunst Kunstverein (Bolzano), Mousse Publishing (Milan). Special thanks to Acme Studios (London), Peter Zumthor Studio, Mondriaan Fund, Diego Tonus Studio, and Argléton Studio.

  • 20.02
    Styrmir Örn Guðmundsson: Performance The Red Eyed Artist Assistant


    Doors open 19:30 performance starts at 20:00 sharp


    Styrmir Örn Guðmundsson: Performance The Red Eyed Artist Assistant


    A lyrical storytelling performance by Styrmir Örn Guðmundsson about the experience of working as an artist’s assistant for Hreinn Friðfinnsson. Specifically envisioned for the exhibition at Rozenstraat- a rose is a rose is a rose.


    Styrmir Örn Guðmundsson (b.1984 Reykjavik, Iceland) is a storyteller, a performer, a dancer, an object maker, an illustrator.  He has a love for the absurd, by which is meant less an obsessive passion for the ridiculous, nonsensical or the odd, than a tender and caring attitude: he takes care of the absurd, he helps it to develop, he gives it a place alongside everything else where it can be your most disturbing neighbour and your best friend.  More often than not Styrmir uses the written language as a genesis of his work. Written pieces are then adapted into live performances that activate objects, things and gestures. The performances and their narrative, that often are delivered as monologues, serve as an exhibition device for autonomous art objects. Styrmir studied at the Gerrit Rietveld Academy (2005-2009) and the Sandberg Institute in Amsterdam (2010-2012), during these years he worked as an assistant to Hreinn Fridfinnsson. Styrmir now lives in Berlin.



    This is me you are looking at. And in the picture I am busy at work. I am an assistant. I have been an assistant for a long time. Been struggling to assist an artist of another generation. Let me tell you about this artist. What he does on daily basis is that he sits at home on an elevated chair. He has a wooden table in front of him. And on this table there is an arrangement of of computers, keyboards and all sorts of electronica. And what he does there is that he remote controls the world he has created around him. So his task is to be a sort of “mothership” in a World of Art.

  • 18.02
    Talks inspired by Hreinn Friðfinnsson’s House Project

    Door open 19:00 lectures start at 19:30 sharp (event in english)


    Talks by Cassandra Edlefsen Lasch and Annabelle von Girsewald inspired by Hreinn Friðfinnsson’s House Project.


    In 1974, through an ephemeral gesture, Hreinn Friðfinnsson claimed the whole universe within the site of a small house, turned inside-out, in the middle of an Icelandic lava field. Encountered only through happenstance or hearsay, a timeless lore grew around the house. House Project became a resonating series of works, appearing in multiple iterations, inversions, and reductions in form.


    Cassandra Edlefsen Lasch will speak on Friðfinnsson’s House Project (1974–) in the vein of her essay “A Theorem of Inversion” written for the monograph Hreinn Friðfinnsson: Works 1964-2019 (London: Koenig Books, 2019), which took the ongoing work as its focus. Viewed through multiple lenses, such as quantum physics, her talk will propose the work as a lens itself. In this light she will also touch upon the publication homecomings 1, 2, 3, etc. (Berlin: Archive Books, 2018), which culminates a three-year co-curated group exhibition and symposium series of the same name inspired by Friðfinnsson’s House Project (1974–) and author Georges Perec’s Species of
    Spaces (1974).

    Annabelle von Girsewald will visit each iteration of Hreinn Friðfinnsson’s House Project from the prospects of the ideal, real and desire. How do his houses frame the meaning of ‘home’? How are notions of identity reflected in the house project? In 2005 Annabelle curated her first three part exhibition series in her apartment – “home is where the heart is”, “home is where the hurt is” and “homing desire”. The series was inspired by NOI♀SE: Network Of Interdisciplinary W♀men’s Studies in Europe summer school “Diasporic Identities and Mediated Cultures: Gender, History and Representation” which took place at Utrecht University 1999.


    Annabelle von Girsewald (1972, USA) is an exhibition maker, tour manager and art agent based in Berlin, Reykjavik and Sarasota. She obtained her M.A. in Empirische Kulturwissenschaften and American Studies from the University of Tübingen and her B.A. in Women’s Studies and Art History at the University of Wisconsin Milwaukee. Her academic ‘home’ themed shows started in her apartment in Frankfurt am Main 2005. She has been working with the Icelandic conceptual artist Hreinn Friðfinnsson since 2010. Recent projects include Earth Homing: Reinventing Turf Houses and Terminal Exhibitions. Terminal is an ongoing series of an exchange of Icelandic artists in an in between state of transit. She is currently developing Terminal Exhibitions in collaboration with the International Lunar Exploration Working Group, Institute of Earth Sciences Iceland and Universität der Künste Berlin.


    Cassandra Edlefsen Lasch (1984, USA) is a curator, editor, and writer based in Berlin, focused on the role of the editorial—processes of rereading—within artistic practice at large and at length. She holds an M.Litt. in Contemporary Art History from the University of Glasgow and a B.A. in Art History with minors in Political Science and Psychology from Santa Clara University, California. She has managed global publications with Hatje Cantz, served as Founding Editor at PRAXES Center for Contemporary Art in Berlin and within Bergen Assembly 2016, and liaisoned on behalf of international artists with the gallery neugerriemschneider in Berlin. The publication homecomings 1, 2, 3, etc. (Berlin: Archive Books, 2018) culminates a three-year co-curated exhibition and symposium series of the same name inspired by artist Hreinn Friðfinnsson’s House Project (1974–) and author Georges Perec’s Species of Spaces (1974). Her essay “A Theorem of Inversion” took House Project as its focus within the monograph Hreinn Friðfinnsson: Works 1964-2019 (London: Koenig Books, 2019). Recent and forthcoming publications under her editorial management include: Boris Buden, Transition to Nowhere: Art in History after 1989 (Berlin: Archive Books); Susanne Kriemann, Ge(ssenwiese) and K(anigsberg): Library for Radioactive Afterlife (Leipzig: Spector Books); Florian Neufeldt, Folds and Faults (Berlin: Distanz); and with editor Rhea Dall, Tempo Tempo Tempo (Oslo: Kistefos-Museet, 2019), and Wilhelm Sasnal: ENGINE (Oslo: Kistefos-Museet, 2018).

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